Rosette successfully developed a facial cleansing cream in an age where bar soaps were the only option available. Natural sulfur powder was kneaded into a liquid base, an innovative solution that prevented breakouts and instantly became a huge hit.
Eager to introduce their new product to as many people as possible, Rosette began mail-order sales and newspaper advertising, pioneering the use of what are now common sales and marketing methods.
Rosette changed the name of its product to reflect its overall brand strategy. The new product instantly became a best-seller, solidly carrying forward the traditions of high quality and trust that this face wash pioneer was known for. The unique jar packaging also enjoyed great popularity, making Rosette the leading name in Japan for face wash products.
Rosette added a handy 35-gram size and a 90-gram family size to its existing 60-gram regular size option.
Rosette quickly addresses market demand for sensitive-skin products by releasing a damaged-skin formula with gentler cleansing action. These and other cutting-edge additions to the lineup were a huge hit with consumers.
Product packaging remains largely unchanged from this era. Rosette has maintained its unique cylinder shape from the first product release, adding subtle color and size changes while remaining true to the original design.
Rosette has stayed on the cutting edge of each era since it first released its cream formula, making the company’s 80th anniversary the perfect time to come out with a new product series. It shifted to clay-based formulas as its core lineup, replacing sulfur-based products in response to people’s changing skincare needs. Rosette Face Wash Pasta Marine Clay Smooth was released to target rough pores and blackheads, while Rosette Face Wash Pasta White Clay Lift targeted moisture and elasticity.
Rosette Face Wash Pasta Ghassoul Bright released
Rosette Face Wash Pasta Acne Clear released
Rosette Face Wash Pasta Glacier Clay Cleanse released
Rosette got its start as a brand with a passion for creating a face wash product that would resolve women’s skincare challenges. The same mission still drives our product 90 years since Rosette Face Wash Pasta was first released, and is now a product that has been lovingly passed down from mother to daughter to granddaughter. We will continue to stay ahead of the latest developments in skincare while offering the same high quality that has earned us fans for generations.